Built to Win Basketball Training.
Professional basketball training for boys and girls from 3rd grade through college. 1-on-1 and small-group sessions designed to build skill, confidence, and game IQ that actually shows up when it matters most.
Player development that translates to games.
The focus is simple: help players become more effective when the lights are on. That means teaching details—footwork, pacing, angles, reads, and decision-making—so players aren’t just good in workouts, they’re better in live play.
Every player is different. We look at your current level, role, and goals, then build a clear plan that we attack together over time.
Structured, purposeful workouts.
No random drills. Each session is planned around what the player needs most: in-season maintenance, off-season growth, or pre-tryout and pre-season preparation.
- Warm-up and footwork activation
- Ball-handling and pace work
- Finishing vs. contact and length
- Shooting off the catch and dribble
- Live, decision-based reps and reads
The goal: when the ball finds you, you’re ready to make the right play with confidence.
Coaches who know the game and how to teach it.
Coach Jeffrey
I’m a passionate player development coach whose love for the game runs far deeper than points, plays, or wins. Basketball has built me—my confidence, my discipline, and many of the most meaningful relationships in my life—and now I’m committed to giving that same experience back to the next generation of athletes.
Before joining Built to Win, I coached at the University of Wisconsin–La Crosse, where I had the opportunity to help develop three All-Americans, contribute to the highest national ranking in school history, and be part of the program’s first NCAA Tournament win ever. Those experiences shaped the way I teach the game today: with detail, purpose, and standards worthy of winning basketball.
Built to Win was Kenny’s original idea—his vision for a training philosophy centered on purpose, competitiveness, and development that actually shows up in real games. I’m grateful to be joining forces with him to help expand that vision and bring high-level training to athletes in Portage, Wisconsin.
I bring a detailed, game-focused approach to training. I understand that real development is more than running drills; it’s teaching players how to think, react, and make the right decisions when the gym is loud and the lights are bright. My sessions mix skill work, footwork, pace, and IQ in a way that helps players build habits that translate, not just look good in a workout.
But above all, I care about people. I build strong connections with my athletes, push them with honesty and encouragement, and create an environment where players feel supported, challenged, and confident in their growth.
Based out of Portage, Wisconsin, I work with boys and girls from 3rd grade through college, helping each player understand their strengths, strengthen their weaknesses, and develop a clear path forward in their game.
To me, basketball is more than a sport—it’s a vehicle for growth, confidence, and lifelong relationships. And with Built to Win, I’m fully committed to teaching players how to work, how to think, and how to compete with purpose.
Coach Kenny Desrosiers
Coach Kenny is now entering his 6th season as an assistant coach at UW-La Crosse in 2025-26. UWL finished 25-6 overall and 12-2 in the Wisconsin Intercollegiate Athletic Conference (WIAC) in 2024-25, setting a single-season school record with its 25 overall victories. The 12 league wins were the most since finishing 2006-07. UWL advanced to the WIAC Tournament Championship game for the third time in school history. The Eagles earned an at-large bid to the 2025 National Collegiate Athletic Association (NCAA) Division III Championships, advancing to the Elite Eight for the first time in school history.
Desrosiers earned his bachelor's degree in communication studies from UWL in 2019 with a minor in coaching concentration and general studies. He attended Western Technical College (Wis.) before attending UWL, playing basketball for two seasons for the Cavaliers.
He was a part of Wisconsin Playmakers from 2020-23, serving as head coach for the 16U and 17U UA Rise teams. The team played on the Under Armour Shoe Circuit. Desrosiers led his team to a top-seven national finish out of 48 Under Armour squads. He was able to assist five players from the 2024 class earn scholarships at the NCAA Division I and II levels.
Coach Kenny has worked as a player development trainer since May 2020 with Built to Win Training in La Crosse where he has trained and coached multiple all-state performers, scholarship caliber players & even professionals. We are very fortunate to have Coach Kenny here at Built to Win and his toughness, desire and passion to develop players is what makes him the best trainer in the state of Wisconsin.
Programs & Sessions
1-on-1 Private Training
Individual sessions tailored to the player’s position, role, and goals. Ideal for players who want focused attention and clear, measurable growth.
- Initial skill assessment
- Customized plan and progression
- Adjustments based on games and film
Small Group Training (2–5 Players)
Train with teammates or friends in a competitive environment while still receiving coaching on individual details and decisions.
- Live 2v2, 3v3, and advantage/disadvantage reps
- Spacing, cuts, and off-ball movement
- Reading help, rotations, and closeouts
Shooting Sessions
Sessions dedicated to building a reliable, repeatable shot—form, footwork, balance, and reps from real game spots.
- Form check and technical adjustments
- Catch-and-shoot, off-the-dribble, and movement shooting
- Shot tracking and clear targets
Clinics & Camps
Weekend and seasonal clinics in the Portage and La Crosse areas for groups and teams. Great for pre-season tune-ups and off-season development.
- Skill stations and competitions
- Team-focused concepts and spacing
- Custom clinic options for programs
Player & Parent Feedback
Coach Jeff & Coach Kenny are not only some of my best friends, but also some of the best coaches and trainers I know. Working with them will not only help your son or daughter become a better basketball player — but they will become better people as well. The relationship we developed during our time at UWL will carry out through life.
Coach Kenny not only pushes us and challenges us to be better on the basketball court but in life as well. We are so grateful to have worked with him throughout our careers and we owe him for a lot of our success along the way. We’re Built to Win.
Built to Win has experience developing players at every level — from youth and high school athletes to college players and professionals. The coaching is intentional, the standards are high, and the focus is always on growth that shows up in real games.
Frequently Asked Questions
Ready to Train?
Fill out this form or reach out directly to ask questions, schedule a first session, or discuss a plan for your season.
Training is based in Portage and La Crosse, Wisconsin and surrounding communities.